Nood
Bucharest, 2022 

Prize
The award for ,,Architecture of interior design/horeca design section”,
Anuala de Arhitectura 2022
Team
Branding:Tudor Cucu
Interior design collaboration: Andreea Cucu
Category
HoReCa
Surface
55  m2
Status
COMPLETED

Photography
Sebastian Stan

                             

                   

The Nood space is located on the ground floor of the "Afi Victoriei Plaza Business Center" office building and benefits from a secluded decor, isolated from Victoriei Square.
The arrangement was requested in the context of the reinvention of the branding and the desire to offer customers the sensory experience of a specially created environment for tastings.
The hybrid function (confectionery-cafe-wine bar) and the organization of the flows were possible
in only 55 sqm.


The individuality of the space and the brand itself is created around the principle that promotes a balanced lifestyle and healthy nutrition.






The objective of the project is -starting from the logo, color palette, furniture, materials - to reflect the brand's attitude and promise, creating a memorable experience - "stripped of artificials". The motto "undresses" the interior space of unnecessary decorative elements, keeping a defined envelope of greige-earth tones, through the raw appearance of decorative cement covering the walls and the fronts of the bar and back bar, as well as a ceramic floor in shades of industrial steel, dark gray.

The set is softened by the custom-made ash benches, the solid wood chairs and stools, with various shapes, but also by the dimmable lighting carefully distributed, to offer several scenarios depending on the time of day. It includes a curtain of recessed led spotlights, arranged on 3 sides, individual, intimate lighting, in the form of suspended black cylinders, centered above the tables, technical lighting - adjustable, dimmable projectors on rails and decorative lighting above the bar, which reiterates symbols taken from the logo, like the sconces on the walls. The minimalist note of the ambience is discreetly muted by the apparent industrial-look of the ceiling, equipped with related fixtures and equipment, but painted throughout cement-grey to even out the complexity of the upper plan.  

The Nood space also features an intimate terrace with a backdrop of plants and equipped with folding tables and minimalist banquettes.